A new study of more than 1,800 adult food blog readers in the U.S. in earlier this year explored consumer food blog usage and its effects on print food journalism.
The survey found that the average food blog reader was between the ages of 25 and 34, and nearly two-thirds were female. Most participants (61%) were married or in a domestic
partnership. The majority (71%) did not have children and were affluent, with a third earning more than $100,000 a year.
Most respondents thought food blogs could trust information they found on blogs as much as they would in traditional print food journalism. They tended to read food blogs on a daily or weekly basis, and read food writing in magazines or newspapers less often.
It also touched on an interesting phenomenon. The majority of readers rarely left comments on the food blogs they visited, even those they read regularly. I troll this blog looking for comments from time to time. But I guess that I don’t comment often on blogs that I visit, either. I am one of what the study found were “passive participants.”
This is the first study that I’ve found about food blogs. If you know of any others, let me know. (Post a comment!) Leena Trivedi–Grenier did the research for her master’s thesis in Gastronomy. Read the full results.